I posted this stuff.
Since December 2022, I’ve led content strategy and creation across multiple channels for Meals on Wheels People. During a time of major departmental turnover, I collaborated closely with a lean team to not only maintain our digital presence but drive meaningful growth.
MOWP Social Media Totals
(December 2022 – July 2025)
| PLATFORM | AUDIENCE | ENGAGEMENT RATE | VIDEO VIEWS | NOTES |
|---|---|---|---|---|
| 4,963 (+4.5%) | 6.1% | 343,352 | Consistent engagement and strong video reach as a regional nonprofit | |
| 2,818 (+25.9%) | 3.7% | 40,327 | 2,221% increase in Reels views since short-form implementation | |
| 1,876 (+56.7%) | 10.8% | 982 | 74.7% engagement growth | |
| TIKTOK | 4,509 (+37,475%) | 7.7% | 210,208 | Launched short-form strategy in Nov 2024, started with 12 followers |
These results reflect more than just consistent posting — they reflect a hands-on, strategic approach to content planning, creative execution, and audience engagement across platforms. They’re the product of a deep understanding of platform algorithms, audience behavior, and the ever-shifting social landscape.
Digitally-targeted video ads utilized across multiple social platforms
I stay closely tuned into trends, emerging formats, and data-backed strategies to ensure every piece of content serves both the mission and the moment. Whether it’s short-form video, community engagement, or platform-specific storytelling, I lead with curiosity, adaptability, and intention.
See the content firsthand:
fortunenflow.com 